Marzek Etiketten+Packaging has emerged as one of the first installations worldwide – and the first in Austria – of the new HP Indigo 6K+ digital press. The installation took place at its headquarters in Traiskirchen, Austria.

As one of Europe’s most awarded converters, Marzek continues to define what’s possible in premium label and packaging production by embracing emerging technology.

This latest installation builds on a 15-year track record of early adoption. Marzek’s digital journey began in 2009 with the first European deployment of the HP Indigo WS6000 and has since expanded to include every major HP Indigo platform. Marzek has a longstanding commitment to craftsmanship and innovation, as evidenced by the latest acquisition of the HP Indigo 6K+ digital press and its continual investment in HP Indigo innovation throughout the five generations of the family-run business.

Operating across Austria, Hungary, and Ukraine, Marzek serves a diverse range of high-value sectors, including food and beverage, pharmaceuticals, and industrial goods. The company specializes in premium pressure sensitive labels, sleeves, and folding cartons, particularly for complex, multi-SKU jobs that demand design flexibility and reliable turnaround.

Meeting customer demand

Complementing this capability is HP PrintOS, which functions as a connected production control center. Through the PrintOS app, Marzek can remotely monitor production, access real-time performance data, and generate detailed reports to drive greater responsiveness across operations.

The HP Indigo 6K+ also supports Marzek’s broader strategy of fusing digital agility with traditional excellence. As brands shift toward shorter runs, personalized packaging, and immersive product experiences, Marzek is scaling sustainably by minimizing waste, improving efficiency, and leveraging platforms like Vendor Managed Inventory (VMI) and HP PrintOS for intelligent production planning.

These capabilities are making a significant impact on the production floor, with early production demonstrating measurable gains in throughput and consistency, which are critical for managing the pace and volume of personalized and time-sensitive orders. Whether producing embellished wine labels or tightly regulated pharma packaging, Marzek benefits from the improved color stability, accuracy, and design flexibility of the HP Indigo 6K+, allowing every label, no matter how small the run, to become a bespoke brand asset.

Company reaction

“Our customers demand the very best and so do we,” states Dr. Johannes Michael Wareka, Group CEO of Marzek Etiketten+Packaging. “We know that HP Indigo’s quality is simply unmatched, but it’s the combination of productivity, reliability, and uninterrupted production that truly sets the HP Indigo 6K+ apart. It sets us up to achieve things we couldn’t have imagined with conventional print, and we are better positioned than ever to deliver craft quality on an industrial scale. It’s about more than increasing efficiency. It’s about unlocking new creative dimensions and staying ahead of what the market expects from packaging today while maintaining consistently high quality, seamless availability, and uncompromising reliability.”

“We’re on a mission to reshape the future of print – and we can only do it with partners like Marzek,” says Noam Zilbershtain, VP and general manager, HP Indigo. “Over the years, they’ve been early adopters and innovators always looking for new ways to deliver more to their customers. Their feedback has played a key role in shaping our roadmap. With the HP Indigo 6K+ and the new SmartControlSystem, they can now run nonstop production, strengthen brand connections, and take full control of their print environment.”

With this installation, Marzek has positioned itself as a leading global converter, shaping the future of labels not only by investing in cutting-edge platforms, but also by helping define what packaging can mean for brands and consumers alike.